Wego and Spain Tourist Office (Turespaña) Partner to Inspire MENA Travelers

Wego and Spain's Turespaña announce a strategic collaboration to showcase Spain's summer experiences to travelers across the MENA region. The partnership aims to position Spain as a summer destination by highlighting culture, gastronomy, coastlines, and lifestyle offerings through targeted campaigns and storytelling. Wego, the leading travel app in MENA, and Turespaña will spotlight iconic cities like Barcelona and Madrid, as well as Seville's flamenco heritage and Ibiza's luxury energy, along with Mallorca, Valencia, Málaga, and island retreats. The initiative emphasizes culinary heritage, festivals, and authentic local experiences away from crowds, with executives Mamoun Hmidan and Carlos Ruiz González voicing support. The campaign responds to growing demand for meaningful travel.