Ford Pledges Customer Privacy After GM's Data-Selling Stumble: TDS

Days after General Motors agreed to settle a data-selling lawsuit by paying $220 million to 36 U.S. states, Ford introduced a new “Privacy Promise” website aimed at customer opt-outs and control over vehicle data. The site provides guidance to disable different types of data collection and sharing across Ford’s web pages, its app, and vehicles themselves. However, Ford did not provide a single one-click master switch, meaning owners may need to review multiple settings. The rollout arrives amid continued U.S.-Canada trade negotiations, leadership changes at Porsche, and updates on new or limited-edition car offerings and EV and hydrogen technology discussions.