IndyCar celebrates World Cup with drivers representing their home countries

IndyCar is tying its on-track action to global soccer's World Cup, with 12 drivers representing 12 countries for a cross-promotional shoot. The promotion will air during the Bommarito Automotive Group 500 near St. Louis at 9 p.m. ET and will be broadcast on FOX, which holds rights to both IndyCar and the World Cup. Each driver wore special firesuits and helmets inspired by their national teams' kits. Drivers such as Alex Palou (Spain) and Josef Newgarden spoke about the energy and cross-sport appeal of the project, underscoring the sport's global reach and FOX's involvement in highlighting the World Cup alongside IndyCar.

Palou, who won last year's Indy 500, said representing Spain adds personal significance amid La Roja's World Cup expectations. He cited Lamine Yamal's World Cup debut as part of the excitement surrounding young talent. Newgarden emphasized the synergy FOX provides for fans and the sport, while Palou noted the broader push to engage international audiences. This promotional effort comes as IndyCar continues to compete for attention in a crowded U.S. sports calendar.