Inside Flavor Flav's unlikely effort to help female Olympians build their brands and careers | Fortune

Flavor Flav’s effort to elevate female athletes highlights a rare, high-profile push for women competing in the 2026 Winter Olympics and Paralympics. In Las Vegas last week, Team USA women arrived on parade buses and were celebrated during a three-day event, “Flavor Flav’s SHE Weekend,” attended by hockey’s Hilary Knight, skier Breezy Johnson, and snowboarder Brenna Huckaby. The rapper, who had earlier criticized President Trump’s decision to invite only the men’s team to the White House, served as a central figure throughout, including leading the parade, posing for photos, and speaking onstage about being “a girl dad.” Beyond recognition, the athletes took part in sessions covering mental health, brand building, and financial literacy. One Paralympic skier noted the U.S. Olympic and Paralympic programs receive no direct government funding, meaning she loses money to compete, while panels offered sponsor connections and advice. Companies also offered apprenticeships and guidance on post-competition planning.