Know who we are': Small cars can make Fiat bigger than ever

Fiat is leaning harder into small cars to rebuild momentum in Europe, with leadership stressing a simple message: “big in small.” Europe boss Gaetano Thorel says Fiat is consistently selling more than 100,000 units per month, driven by models such as the Grande Panda and the 500e family, including the 500 Hybrid and Grande Panda. Thorel credits the brand’s direct-to-consumer strength, noting 500 Hybrid demand and recent product timing. He also discusses leadership change: CEO Olivier François is set to leave after 15 years, while Thorel joined Fiat Chrysler Automobiles about a decade ago and took the role in 2021.