The Honda 0 Series Saloon Would've Been a Better Ferrari Design Than the Luce

The Ferrari Luce marks the automaker's first fully electric model, a design that has sparked a wide online backlash. With a base price around $640,000, the four-door EV aims to deliver Ferrari performance with an innovative interior and user interface. Some observers argued that Honda's canceled Honda 0 Series Saloon concept would have been a stronger Ferrari design, given its wedge-inspired form. When Honda showed the 0 Saloon at CES 2024 and a more refined prototype at CES 2025, the company signaled a bold approach before stepping back from North American EV ambitions.

Compared with the Luce, the 0 Saloon offered a classic wedge silhouette and exterior details that emphasized drama over what Ferrari produced. The piece argues Ferrari and designer Jony Ive pursued futuristic cues at the expense of an emotionally striking exterior, leaving some fans disappointed. While the Luce excels in interior design and tech in places, the overall reception highlights ongoing questions about Ferrari's EV strategy.