Our Readers Want These Dead Car Brands To Make A Comeback - Jalopnik

The debate over “dead” car brands centers on Pontiac, with calls for GM to bring back the performance-focused nameplate rather than replacing it with SUV or crossover equivalents. In the discussion, several commenters argue Pontiac should return as a rear-wheel-drive enthusiast brand, reviving concepts such as a new-generation Fiero and the G8-ST concept. The proposal outlines a lineup limited to performance models, avoiding minivans and emphasizing light, engaging cars, with some suggestions for specific powertrains like turbocharged four-cylinders and manual transmissions. The article also notes Pontiac would likely be folded into the Buick GMC dealer network, with branding tied to future platforms. It matters because it frames how GM could reduce “rebadge” strategies and instead build niche, credible sport models.