The Toyota RAV4 is finally vulnerable, and these 5 SUVs are after its crown

Competition for the Toyota RAV4’s SUV crown is intensifying as production constraints limit a long-time leader while multiple rivals gain ground, according to sales-based ranking described in the article. The piece says models are ranked by units sold in 2026 through the end of Q1, using data sourced from manufacturer websites and other authorities such as the EPA. It frames 2026 as a shift point where improved crossover offerings, including premium features, advanced technology and hybrid efficiency, are pulling shoppers toward alternatives. The article highlights the Hyundai Tucson as one example, listing 55,426 units sold in Q1 2026. It says prices start at $29,450, positioning it below the RAV4 by a “large margin.” The author also notes the Tucson’s cabin and standard technology as part of its appeal, citing it among America’s best-selling SUVs.