Gabriela Hearst, sustainable fashion icon, says she discovered "true beauty" in rural Uruguay

Gabriela Hearst has built a globally recognized brand around sustainable luxury, drawing her philosophy from a Uruguay childhood amid nature and farm life. The designer, who led Chloe from 2020 to 2023, has dressed stars like Kate Middleton and Julia Roberts and now emphasizes quality over quantity in a world of fast fashion. Hearst credits her Uruguayan upbringing with instilling an appreciation for natural materials, inherited garments, and timeless pieces. She cites vintage shopping as a practical alternative for many and highlights the value of handmade craftsmanship, including collaborations with Manos del Uruguay, a network of female weavers producing Hearst garments.