Children really need mood-boosting gummy supplements?

Children really need mood-boosting gummy supplements? revisits the debate around children’s nutrition and the rise of supplement products marketed to kids. The article says parents are spending heavily: Clearpay research estimates an average of £234 per year on vitamins and supplements for children. It points to a crowded shelf of kid-targeted gummies and powders, citing examples such as Tonic Health, linked to Ferne McCann, and Chirpy, which has signed presenter Fearne Cotton as ambassador and shareholder. It also notes that Elle Macpherson’s Super Kids Elixir + Protein is due to launch at the end of July as part of the WelleCo range. Child nutrition expert Lucinda Miller argues that ultra-processed diets and fussy eating can leave gaps. Chirpy sells Mood One (£29.99 for 60) and Zen One (£27.99 for 60), while Mighty Kids claims liposomal supplements can be up to 37 times more bioavailable.