Medicare for All' to 'Take on Big Pharma': What's behind healthcare slogans

With the 2026 election approaching, healthcare is being framed through three major campaign messages addressing coverage, affordability, and corporate power. A KFF Health Tracking Poll dated Oct. 6 found that 6 in 10 voters are worried about affording healthcare, and nearly half say the cost is extremely important for candidates to address. The article says candidates increasingly use a populist angle: the issue isn’t only access, but what patients and families pay and who benefits from high prices. The three messages highlighted are “Medicare for All,” “Lower healthcare costs,” and “Take on Big Pharma.” It details how support reaches an all-time high—66%—in the KFF poll, including higher backing among Democrats.