Veritas Association Management Expands Strategic Planning Services for Healthcare Associations

Veritas Association Management has expanded its strategic planning and board facilitation services for healthcare associations, Chicago-based firm says. The offering aims to help boards develop actionable roadmaps amid workforce challenges, technological change, evolving reimbursement models, and shifting member expectations. CEO Sue O’Sullivan stresses governance must go beyond operational excellence, with strategy treated as an ongoing responsibility. The approach blends facilitated board engagement, environmental scanning, stakeholder input, and practical implementation guidance tailored to each mission. A differentiator is the Executive Director Council, a monthly forum of executives from Veritas’ client portfolio, enabling shared knowledge and timely insights on governance, AI, policy, conferences and sustainability.