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Amazon.com vs. e.l.f. Beauty: Which High-Growth Consumer Stock Is a Better Investment in 2026?
xCruzo Brief
The comparison weighs Amazon.com (NASDAQ: AMZN) against e.l.f. Beauty (NYSE: ELF) as consumer growth bets for 2026, focusing on how their scale and digital strategies translate into results. Amazon operates its retail marketplace plus Amazon Web Services (AWS) and monetizes through subscriptions like Prime, third-party services, and advertising. For the fiscal year ended Dec. 31, 2025, it reported revenue of $716.9 billion (+12.4%) and net income of $77.7 billion, with a 10.8% net margin. The article cites e.l.f. Beauty’s 2026 fiscal year revenue of $1.6 billion (+24.6%) but only $26.3 million net income. It notes a March 2026 balance sheet with a 2.3x current ratio and $190.1 million free cash flow.
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