Money
Marketing stunt or 'extraordinary' transfer? Ravenna fans ride wave of the Ronaldinho Effect
xCruzo Brief
In Ravenna, Italy, the arrival of Ronaldinho—who is set to play in Serie C at 46—has split fans between skepticism and excitement. The deal, arranged by club president Ignazio Cipriani, is seen by some as a marketing stunt but comes after Cipriani took over the club in 2024 from Serie D, winning the Serie D Cup and securing promotion to Serie C. Cipriani says his goal remains Serie A and ultimately the Champions League. He credits meetings via Lorenzo Tonetti and Ariedo Braida, former AC Milan executives, and says Ronaldinho will wear Ravenna’s shirt as a player. A “R10” special-edition kit went on sale and sold out in hours.
xCruzo quick-read summary • Source: The Guardian • Read the full article for complete information.
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