Tennis stars named most marketable athletes - Alcaraz and Sinner not No.1

Novak Djokovic has topped SportsPro’s NorthStar “most marketable athletes” list, scoring 60.55 out of 100 and ranking No. 46 of 50 overall, despite Alcaraz and Jannik Sinner not taking the No. 1 spot. Djokovic earned 34.95 for brand equity, 19.81 for momentum and 5.79 for commercial trajectory. The Serbian’s on-court run includes a Beijing title—his 102nd—after beginning the season with an Australian Open final. Off-court, he invests in Cob Foods and has released a Prime Video documentary. Sinner ranked 35th (63.78), but he has not played since July due to a knee injury and will lose No. 1 to Alexander Zverev.