Tennis stars named most marketable athletes in the world - Alcaraz and Sinner not No.1

Aryna Sabalenka topped SportsPro’s annual ranking of the world’s 50 most marketable athletes in 2026, even though she lost her No. 1 ranking and didn’t win a Grand Slam this year. The list, released this week, included eight tennis players alongside figures such as Erling Haaland and Charles Leclerc. Sabalenka, despite missing major titles, earned the top marketability spot. Carlos Alcaraz landed at No. 46 with Djokovic listed next: Novak Djokovic scored 60.55/100 on SportsPro’s NorthStar “marketability score,” with 34.95 for brand equity, 19.81 for momentum and 5.79 for commercial trajectory. Djokovic, who reached the Australian Open final and won his 102nd career title in Beijing, also co-founded Cob Foods and released a Prime Video documentary. Jannik Sinner ranked 35th overall but ended his season after a knee injury, meaning he would drop his No. 1 ranking to Alexander Zverev. Coco Gauff placed No. 32 with 64.07 overall, following wins including a Cincinnati WTA 1000 title, and she works with New Balance and other major partners.