Lamar Jackson, George Pickens and NFL stars who will reset the market at each position next

The NFL salary cap keeps rising, and several players are poised to reset market value at their positions. The piece centers on quarterback Lamar Jackson as a potential market-shaper, noting Dak Prescott at $60 million and four players at $55 million. Jackson’s impending free agency after 2027 could trigger a new tier, potentially pushing $60 million deals higher as younger stars like Drake Maye, Jayden Daniels, and Caleb Williams reach eligibility. At running back, Jahmyr Gibbs and Bijan Robinson are positioned to redefine pay scales for 2028 free agents, while George Pickens could lead a WR market reset next offseason, with the production edge tipping favor toward him across teams such as Dallas and Atlanta.