Apple to hold Sept. 9 foldable iPhone launch to start Ternus rra

Apple will hold its biggest product launch of the year on Sept. 9, a Wednesday at its Cupertino headquarters, marking the start of CEO John Ternus’s tenure and streamed on the company’s website. The event, tagged “Surprise and shine,” is expected to introduce products that drive most of Apple’s revenue, with special focus on the company’s first foldable iPhone. The device is described as about passport size when folded, opening to a screen roughly the size of a small iPad. Apple also plans iPhone 18 Pro and Pro Max updates, while pushing iPhone Air and regular iPhone 18 to next spring.