Meta debuts its Muse AI agent. Will consumers trust it?

Less than two weeks after Meta agreed to an $18 billion multistate settlement over social media harms, the company is launching Muse, its biggest consumer bet on AI yet—an agent that can actually carry out tasks. Available first in the U.S. via muse.ai on the web, iOS and Android apps, and WhatsApp chats, Muse connects to everyday user services such as email, calendars, payments, and tools for health, smart homes, dining, shopping, music and events. It can send emails, book travel, lower bills, fill forms, create plans, and buy using Link by Stripe checkout with purchase protections. It’s powered by Meta’s “Muse Spark” model and starts free, with paid tiers at $20/month (Power) and $100/month (Maximum).