Why 'Supergirl' Crashed at the Box Office

Why “Supergirl” Crashed at the Box Office centers on a weak debut that underperformed expectations for launching or sustaining a cinematic universe. The article says the film “missed on a lot of levels,” citing rough reviews and a B CinemaScore. It argues the movie failed to reach its intended audience, despite starring 26-year-old Milly Alcock and targeting Gen Z women. Audience demographics reported show 59% male and 65% over age 25. With a $170 million cost, the profitability bar is described as extremely high. At the box office, “Supergirl” is reported to open at $38 million domestic and $68 million global, trailing comparable underperformers such as “Morbius,” which began with $39 million domestic and $84 million globally in 2022. The piece compares holiday effects for the second weekend, while noting it is unlikely to reach the $271 million global total of “The Flash” (2023).