Canada's best participating whole life insurance product | Advisor.ca

Independent advisors identify Equitable Life of Canada as the leading participating whole life product, citing its mutual ownership and audited results. The company paid 176 million dollars in participating policyholder dividends in 2025, up 28% from the prior year, while its life-insurance capital adequacy ratio stood at 159%. Total assets rose 24% in the year to $12.7 billion, and participating policyholders’ equity reached $1.5 billion. Equitable remains the largest federally regulated mutual life insurer in Canada, with no shareholders since demutualization of peers in 1999. The article emphasizes published criteria and audited performance over illustrated projections when selecting products.