Hyundai Boulder Pickup Is Going To Be A Worthy Toyota Tacoma Fighter

A new render imagines a tougher, off-road-focused direction for Hyundai’s upcoming pickup idea. The 2028 Hyundai Boulder, styled as a crew-cab body-on-frame truck, is depicted as a direct midsize rival to the Toyota Tacoma, with oversized all-terrain tires, a front winch, skid plates, rock rails, a snorkel and roof-mounted auxiliary lighting. The concept-like look also includes two full-size spare tires mounted vertically in the bed and a stance with high ride height and an exposed rear axle. The original Boulder Concept debuted at the 2026 New York International Auto Show as a boxy SUV, previewing Hyundai’s first fully boxed body-on-frame architecture. Hyundai has said future body-on-frame models will be designed, developed and built in America with Hyundai-produced U.S. steel. A 2028 launch remains unconfirmed.