Buldak Celebrates Guinness World Records® Achievement with Original Song and Music Video "Crave the Burn"

Buldak is turning its Guinness World Records win into a soundtrack. The instant-noodle brand released “Crave the Burn,” an original song and music video celebrating fans who uploaded the most videos of people eating instant noodles on TikTok in one hour. The video—available now on Buldak’s official YouTube, TikTok and Instagram channels—features English and Spanish lyrics and a pop sound with Latin flavor. Fans made the record on October 1, when 335 qualifying TikTok videos were posted in a single hour, surpassing the prior benchmark of 250 by 85 (34%). Directed by Weston Allen, it includes choreography by Brian Esperon and record-attempt clips.