Sharjah Tourism showcases diverse experiences at WTM London 2026

Sharjah’s tourism authority will return to World Travel Market (WTM) London 2026 for the 23rd consecutive year, running 3–5 November at ExCeL London. The Sharjah Commerce and Tourism Development Authority (SCTDA) will showcase “Visit Sharjah” at the Emirate of Sharjah Pavilion alongside more than 20 government and private-sector entities. The pavilion spotlights attractions and experiences across Sharjah city, the Central Region and the East Coast, emphasizing eco-tourism, adventure, sustainable tourism and family holidays, as well as accommodation shaped by settings from sea and mountains to the desert. Europe is a priority market, and SCTDA cited demand for cultural authenticity, landscapes and family activities, with the UK, Germany and France among key partners. The authority says the approach will use digital technology and audio-visual storytelling for an interactive presentation. Sharjah also plans a 2026 delegation including entities such as Sharjah Airport Authority, aligning with the emirate’s goal to strengthen global tourism ties.