Crompton Pumps Unveils AI-Powered Durga Puja Film Celebrating Smart Water Management Across Festive Preparations

Crompton Pumps has launched an AI-powered digital film for Durga Puja, tying its smart water management solutions to the rituals and household preparations around the festival. The campaign positions Crompton as more than a pump provider, highlighting products ranging from residential, agricultural, and specialty pumps to smart and connected control panels. At the center is Crompton IntelliSense FLO, a smart wired water level controller that detects water flow from the municipal supply before operating the pump. The company says the technology aims to make water management more intelligent and connected, and credits AI storytelling for engaging audiences in a traditionally low-involvement category during festive preparations. The film was unveiled in Mumbai, India, on October 14.