Toyota Knows the GR GT 'Makes No Financial Sense.' But Akio Promised No Boring Cars

Toyota has clarified that demand for its GR GT supercar in the U.S. is “basically” sold out, but no money has exchanged hands yet. During an engineering briefing at Laguna Seca, Andrew Gilleland, Toyota Senior Vice President of Automotive Operations, said the project’s economics are complex and called the street/GT3 halo effort a case where “the car itself makes no financial sense.” The business logic is long-term: a versatile track-focused GT3 and street car designed to reach more “gentleman drivers.” Development with pro racer Jack Hawksworth highlighted a roomier cockpit than the Lexus RC-F race car. Customer racing plans depend on production cadence.