Can the Brooklyn Nets Convert a Generation of Newly Minted Knicks Fans?

The New York Knicks’ NBA title in June has created an awkward ripple effect for the Brooklyn Nets, who must now try to convert a new wave of local Knicks fans. Nets owner Joe Tsai said the championship “irates our fan base and it is embarrassing,” after analysts including Zach Lowe argued the Nets lost “an entire generation of fans.” Still, Brooklyn has maintained a 99% attendance rate and is the league’s eighth most valuable franchise. Nets star forward Michael Porter Jr. recently noted that when the Nets play teams like the Knicks, Celtics, or Lakers, it’s often the opponents’ fans who show up. Julius Randle, who returned Knicks-to-Timberwolves in 2024, said winning is what shifts the crowd.