Lexus TX

Lexus, Toyota's luxury division, created it as a model dedicated to the North American market. It was presented by Dejuan Ross, group vice president and general manager of the Lexus Division. It is assembled at Toyota Motor Manufacturing, Indiana (TMMI), led by its president Leah Curry when production started. Original interviews with Motor Authority and SAE identify Naohisa Hatta as chief engineer. The debut release credits Lexus Design without naming individual designers.

Toyota says the TX was developed exclusively for North America, on the GA-K platform also used by the RX and NX. It is built only at Toyota Motor Manufacturing, Indiana. It is the first Lexus from that plant and the first Lexus SUV assembled in the United States. In 2021 Toyota announced an $803 million investment in Indiana to build two all-new SUVs.

Lexus revealed it to the world on June 8, 2023, in Austin, Texas. It went on sale in October 2023 as a 2024 model, from $55,050 including the delivery, processing and handling fee. In November 2023 the Indiana plant celebrated production of its first Lexus TX.

TX follows the two-letter, X-ending SUV name style of NX, RX, GX and LX. It was revealed in Austin, Texas; the Lexus releases reviewed do not explain the letters or explicitly link them with Texas.

According to Lexus, its customers had long asked for a three-row SUV with real space and seating, without giving up technology, performance or luxury. Demand for large three-row SUVs in North America was strong and the lineup was missing that piece. The core idea was that no seat should be the penalty seat: the third row has room for adults and behind it fit seven carry-on suitcases. Dejuan Ross put it this way: it is only human to want the best seat in the house, and it is only Lexus to make every seat the best seat.